Blogging for SEO is an absolute no-brainer. If you publish regular posts then this will give you the chance to target a number of keywords while also keeping people on your site for longer. You may also find that you are able to give other websites something to link back to as well, which will really work in your favour. At the end of the day, optimising your blog isn’t a quick experience, but if you do it right then you will be able to reap the rewards in no time at all.
1. Do Keyword Research
Keyword research has to be done if you want to optimise your blog. It will also help you to develop a sound strategy when it comes to your SEO as well. It gives you the chance to figure out the types of topics that your audience are actually interested in and it also helps you to target primary keywords. You can also hire SEO company like AAM Consultants to do keyword research efficiently.
2. Check for Rich Results
When you have all of your target keywords in mind, it’s time to do a Google search. Find out which sites are ranking, and which rich results are showing at the top. If you see that the organic results tend to have video thumbnails or other kinds of rich information, then you have to make sure that you are competing for these things. It may mean that you need to add some schema mark-up to your page, but either way, research is key.
3. Choose a Good Post Title
Good post titles are key if you want your blog to stand out from the crowd. Feeling a little stuck? Then why not use a title generator?
4. Include the Keyword in your URL
The page URL is yet another important place where you can include your target keyword. Always customise this before you publish, because if you don’t then you may find that you end up struggling to rank for your keywords.
5. Optimise Headings
Your page headings are yet another part of the page that the search engine will take into account when ranking you. Once again, you need to look out for things that appear naturally on the page and that also contain your keywords. Headings are often a good place for all of your secondary keywords to show.
6. Use your Image Text
Another page element that you need to take into account is the text that is behind your images. The name of your image and the alt text are all places where you can include your keyword.
7. Internal Links
Links are quite possibly the most important ranking signal out there. Add some links and also link your keywords. If you do, you will then be able to encourage others to link back to you.
8. Meta Description
Meta descriptions do not affect how your site ranks, but they do influence what people see. If someone is trying to decide between a few links on the SERPS, then a strong meta description could sway them to choose you.
9. Linking Old and New
Another thing that you can do is link your older posts to your new ones. If you do this, then you will be able to create a strong linking network and this will help you to rank even more.
10. Choose your Tags Carefully
Blogs are the best way for you to boost your SEO, but at the end of the day, you have to make sure that you create tags so that you can group all of your posts together. This is a useful aid for those who are trying to browse through your site and every category tag you use will group your posts. When you add more tags, this will then increase the value of your site and it will make it much easier for you to really make your site a cohesive space for all of the information your customers could ever need.
With so many blogs out there, you have to make sure that you are doing your bit to compete. These steps should help you to optimise your blog in no time at all, so you can make the most out of your blog and any future content that you post. If you have a blog that isn’t optimised, then you could be missing out on valuable website traffic, not to mention that you may not also be giving your customers the best experience when they visit your site either which is the last thing you need.
