by Temitope Beesley– Beauty Editor
I was invited to the Launch of Jeweltonesbeauty.com by renowned British beauty journalist Ateh Jewel at Gordon Ramsay’s Heddon street kitchen in central London. Ateh has over 14 years experience in the beauty industry writing for the likes of Vogue, Sunday Times Style, Daily Mail as well as Marie Claire where she was a columnist. The beauty writer says she was inspired to launch Jeweltonesbeauty.com by her mixed race twin daughters out of a “need to source information on how to deal with their ringlet like curls.
“I created Jewel Tones Beauty to celebrate and shine a light on the best products and techniques for women with deeper skin tones, so my young twin daughters never feel what I felt growing up. I often felt excluded, unpretty, with few beauty icons reflected in the media. Seeing is believing and things are getting better. As a beauty mad teen, I was often told in beauty halls, “I’m sorry there is nothing here for you”, which stung. Today things are better but like many women with darker skin tones, I still haven’t found my perfect foundation and I still get disappointed when I go to launches and there is no shades deep enough for me and I’m told the reason is everything from because the colours won’t sell in the UK to there’s not enough shelf space. Ridiculous. A website dedicated to the celebration and education of women of colour and darker skin tones.
On the website, you will get tutorials, makeup review, haircare review and just general chit chat of anything’s that benefits women of colour and their family.
The launch party was a truly inspiring and fun event and the room was filled by the most amazing infectious and influential people. Some I just met and some old faces.
My favourite part of the afternoon was my visit to nail and braid bar, where I took the opportunity for someone else to play in my natural hair.
Ateh was as usual lovable, bubbly and all around amazing and I gave a short interview after having a cheeky cocktail. I also got to chat for about an hour with Irene Shelly; boss lady at Black Beauty and Hair magazine.
The website will also feature haircare tutorials for naturally curly and afro hair so make sure to check it out.