Last year, Vogue Italia launched a scheme called ‘Scouting for Africa‘in association with a number of Nigerian companies including the International Business Consortium Nigeria limited, the association that runs one of the biggest model scouting agencies and owner of Ecowas Fashion week and Africa International fashion week,as well as Studio 24 and Access Bank PLC Nigeria.
The project, dedicated to emerging fashion designers based in Africa or of African nationality, involved hundreds of designers among which the staff at Vogue Talents selected eleven very promising profiles. One of them will have the chance to showcase his/her creations in September at the Palazzo Morando and in December at the Africa International fashion week to be held from 2 to 6 December 2015 at the new Grand Ball Hall Lekki in Lagos, Nigeria.
Three Nigerian designers made the shortlist announced only this week. They are Adebayo Oke Lawal of Orange Culture and Olajumoke Ademilua of o’Milua. Oke Lawal has revolutionised menswear fashion in Nigeria, while Ademilua’s designs and use of African print has earned raving revwies from critics.
As we wait to see all the profiles unveiled in February and who will be the brand on which the spotlights will turn in Milan and Lagos, these are the names of the emerging designers who stood out in the scouting:
AAks, by Akosua Afriyie-Kumi, Ghana
ART/C, by Artsi Ifrach, Morocco
Laurenceairline, by Laurence Chauvin-Buthaud, Ivory Coast
Loza Maléombho, by Loza Maléombho, Ivory Coast
Maxhosa by Laduma, by Laduma Ngxokolo, South Africa
Mafrika, by Sadia Mustafa, Malawi
Monaa, by Nana and Afua Dabanka, Ghana
o ‘Milua, by Olajumoke Ademilua, Nigeria
Orange Culture, by Adebayo Oke-Lawal, Nigeria
Pichulik, by Katherine-Mary Pichulik, South Africa
Simon and Mary, by Dean Pozniak, South Africa