The advertising standards agency has put placement restrictions on Rihanna’s new perfume banners.
The agency ruled that the singer’s pose in the pictures promoting her new perfume ‘Rogue’ was too provocative for children after a single complaint that the images were “offensively sexual, demeaning to women and featured images not suitable for children to see.”
The banners feature Rihanna sitting on the floor with her head and back to a wall while her legs are raised on top of a giant bottle of the perfume. She appears to be wearing very little.
Parlux fragrances, the company who manufactured the perfume had defended the adverts saying the singer is widely known for her provocative music and persona, hence why the adverts were of such nature.
They also countered that rather than demean and insult the sensitivity of women, Riri’s pose signifies ‘confidence’ and ‘one with the courage to challenge boundaries’, hence the name ‘Rogue’.
The advertising standards agency agreed that the singer appeared to be clothed and her expression as she stared into the camera was of defiance rather than vulnerability adding that the ad was unlikely to cause offence to women.
They however did note that the ad had previously appeared in places where children could see it as it ha not been given a placement restriction.
In a statement, the agency states, ‘While we did not consider the image to be overtly sexual, we considered that Rihanna’s pose, with her legs raised in the air, was provocative. Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children.’
Rihanna is indeed known for leaving very little to the imagination with her sense of style. This week she attended the Council of fashion designers of America awards clad in a sheer and revealing dress. She’s also been seen at awards shows wearing nipple revealing sheer tops and stoles.