“the face you make when you the Creative Director of a sportswear company #PUMA”- Rihanna
Yeah. We hear you girl. Rihanna has just literally landed the biggest job anyone in fashion dreams of all their lives. Bad Girl Riri has been announced as the creative director of sportswear brand PUMA.
The 26-year-old was in Germany yesterday to sign on the ‘dotted lines’ with the company and she’s scheduled to resume her new role come January 2015. The ‘Diamonds’ singer announced her exciting news to fans via her Instagram page, posting this picture, with the caption “on the dotted line. #PUMA”. “nothing is impossible with God! Very grateful for this opportunity #puma”.
The brand’s Global Brand & Marketing Director Adam Petrick, said: ‘Rihanna brings joy to audiences around the world but also ignites and awes. PUMA admires her for never waiting for the next big thing, but more so for driving what happens next – in fashion, style, music and soon to be – sports.
‘We can’t wait to empower women worldwide with Rihanna – she demonstrates a body confidence and determination that is the exact representation of the PUMA Woman.’
This is not Rihanna’s first foray into fashion. Her last fashion collaboration for River island was one of the most epic fashion events of 2013. She’s also well-known for not being afraid to take risks fashion wise and is one woman of colour who exudes confidence in all aspects of her life, be it her music, or other business ventures. We can’t wait to see her first collection for PUMA.