October is breast cancer awareness month
And in addition to the traditional campaigns urging women the world over to check their breasts for signs of breast cancer, this year, social media is playing a big part in creating awareness amongst digitally savvy young women some of whom more traditional campaigns may miss.
If you’ve been on Twitter and Instagram lately, you’ll find that #NoBraDay (women posting selfies of themselves without their bra) has been trending as has #Checkyourselfie– a campaign by breast cancer awareness organisation Keep A Breast. Twitter and Instagram has been awash with women taking part in the challenge which involves holding three fingers to your breast as a pledge to check your breasts at least once a month and then tagging friends to also take part in order to spread the word.
Former American Idol judge Paula Abdul has also teamed up with beauty brand Avon to launch a campaign tagged #checkyourself. The campaign involves a music video showing the singer singing while checking her boobies and showing others how to do it.
The importance of using any avenue possible to reach women all over the world to spread the message that early detection is key to fighting the disease which experts say will affect 1 in 8 women within our lifetime cannot be overemphasised.
It only takes 3 minutes or less to #checkyourself and this is easily done while in bed just before you turn in for the night.
If you’re in need of inspiration, check out these Twitter pics from the #checkyourselfie challenge.