Nigerian tourists continue to prove their relevance in the UK tourism industry by maintaining the spending power that visitors from the country are known for.
According to a new report by tax-free shopping research company Global Blue UK, Nigerian tourists have emerged as the third biggest group of spenders in the UK, contributing to 4% of the over all tax-free shopping in the UK.
The report released this month, puts tourists from the Middle East as the biggest spenders (29%) over all, while the Chinese account for the second largest chunk (28%), of the biggest spenders visiting the UK.
Big spenders from Nigeria managed to topple Russians who spent an average of £693 per transaction from the third spot, after a spending fall of 8%.
The report shows that Nigerian tourists spend an average of £628 per transaction.
The fall in Russian spending power has been attributed to the current turmoil as a result of the country’s stand-off with Ukraine over the annexation of Crimea.
Gordon Clark, UK country manager of Global Blue, said: “The unstable situation in Russia has shown its effect on tourism spend this year as the weakening economy leaves shoppers disinclined to travel.”
If the current economic climate in Russia persists, it could have a serious impact on the UK luxury market which is where a lot of Russian tourists spend the most, on things like luxury hotels and brands.
The top five spenders in the UK by nationality are tourists from the Middle East, China, Nigeria, Russia and Hong Kong respectively.