New Mums To Be Offered £200 In Vouchers ‘If’ They Breastfeed Their Baby

The Government is piloting a new scheme that will see new mothers who chose to breastfeed their baby for up to 6 months, given up to £200 in vouchers for shops like Matalan and Mothercare. This is in an effort to increase the number of women breastfeeding their babies as the UK has one of the lowest rates in the world.

According to Sky News: Only 34% of UK babies are breastfed at six months with only 1% exclusively breastfed at this stage, said Dr Clare Relton, senior research fellow at the University of Sheffield.

The new mums will not be rigorously tested to see if they are actually breastfeeding or not, under the current arrangements, all that is required is for a Midwife or health visitor to confirm that they are indeed breastfeeding.

The pilot which will be rolled out in Derbyshire and South Yorkshire between now and March 2014, has already generated a lot of debate with many experts arguing that it is tantamount to ‘bribing’ women to breastfeed. Some mums have also hit out saying it was unfair to mothers who couldn’t breastfeed their babies for medical and other reasons.

Nigerian Mums in the UK, what do you think? Will the temptation of free vouchers make you change your mind if you’ve decided NOT to breastfeed your baby? Share your experiences if you’re a mum and struggled with breastfeeding, it could help other mums in their struggle too!

 

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