Luxury online fashion boutique Shopbop has teamed up with renowned designer brands including Prada, Chloe, DKNY and Celine to launch a collection in support of their work against mother to child HIV transmission.
The campaign in collaboration with ‘Born Free’ features limited edition pieces from designers including Isabel marrant, Stella Mccartney and Victoria Beckham with all profits going to ttowards Born Free’s mission to end mother-to-child HIV transmission at birth by 2015.
With a price range from £18- £151, the mother and child collection includes everything from ladieswear to baby onesies and bibs.
All of the designs feature original prints by Kenyan born visual artist Wangechi Mutu who is based in New York.
Models supporting the project include Nigerian model Oluchi Orlandi and her two sons Ugo and Marco, Sasha Pivovarova and daughter Mia.
The models were photographed by Patrick Demarchelier for the ‘Born Free’ Ad campaign.
You can shop the collection here.
Image credit: shopbop.com