Nigerian model Adeola Ariyo has been confirmed as the new face to represent beauty brand Elizabeth Arden in Africa.
Ariyo will be fronting the campaign for Visible Difference, Skin illuminating and Foundation brands across the continent.
Born to a Ghanaian mother and a Nigerian father, the 28-year-old has graced the catwalk at London Fashion week, Arise Fashion week Lagos and Johannesburg Fashion week.
Speaking of her new role, Ariyo said she was proud to be associated with brand. ‘Being chosen as an Elizabeth Arden Brand Ambassador in Africa is an incredible honour,’ she says.
‘Elizabeth Arden herself was an entrepreneur, a women’s advocate and champion for holistic beauty, inspiring women all over the world. I’m proud to be associated with a brand that embodies such important values.’
Corne Nel, Managing director Elizabeth Arden Africa said the appointment was part of a drive to seal the brand’s presence in the African continent adding that it was ‘an exciting venture’ for the brand.
Nel remarked that the brand believed that “To be beautiful is the birthright of every woman”, and the brand would like to ‘celebrate each woman’s unique beauty through individuality, diversity and original expressions of beauty,’.
‘Adeola has all of these qualities, and as a prestige beauty brand we wanted to choose a spokesperson that African women could identify with”.
Adeola’s Modelling career began at the age of 13 but she was propelled into the limelight after reaching making it to the top 5 finalists at the Face Of Africa Model Contest in 2005.