by Karine Laudort Idonije
Two industry greats from the beauty and fashion world have just announced an exciting collaboration. New York based make up and beauty brand Maybelline New York has been announced as the official sponsor of London Fashion Week 2014.
Sarah Watt, Maybelline New York UK Marketing director said, “Both Maybelline and London Fashion Week celebrate innovation and self-expression, creating and translating inspirational trends from the “catwalk to the sidewalk” and back again.”
“Maybelline is thrilled to be the Official Make-Up Sponsor of London Fashion Week,” she said.
It is expected that the beauty brand will bring innovation and creativity to the prestigous fashion show billed to start in September.
Jenico Preston, Head of Sponsorship British Fashion Council said, ‘We are excited to announce Maybelline New York as the Official Make-Up Sponsor for London Fashion Week. Their bold, inventive and accessible approach to make-up makes Maybelline an ideal partner and complements the diverse range of creative talent showing in London this season.’