London’s Shard Defies Critics- Rakes in £5 million Profit in First Year From Viewing Platform

Critics called it a white elephant and claimed it wouldn’t draw in the numbers as predicted, but London’s tallest building has proved them all wrong.

Standing at 800 ft high, the viewing platform in the building pulled in about 900, 000 between the opening by Mayor Boris Johnson in February and the end of last year.

Although the figures were lower than expected, the high cost of tickets for the attraction helped make up for the loss in numbers.

At £25 a ticket, many critics believed that the attraction was overpriced for the experience it had to offer. The building’s viewing gallery, popularly called ‘the view from the Shard’ offers visitors an extensive view of the capital unrivaled by any other attraction; probably why people haven’t minded much about the ticket price.

Adult tickets go for £29.95 when bought on the day but you can save by booking online for £24.95. If you’re bringing the kids along, that will set you back another £23.95 on the day and £18.95 in advance.

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