London Collections: Menswear is currently taking the capital by storm with shows by leading brands like Burberry Prorsum, Alfred Dunhill and Paul Smith all showcasing their collections.
With such high profile shows taking place, it could be very easy to miss new and upcoming talents showcasing their work on the fringe of the fashion show.
One of such new talents is Clara Martin who launched her début collection at the swanky Icebank.
Fresh out of fashion school, the young designer says her style is very ‘conceptual’. I’m interested in ‘exploring how our generation makes use of technology in our day-to-day lives’ she says.
It’s obvious where the inspiration for the collection comes from as she tells me that Sesame Street’s most famous furry monster Elmo’s character inspired the collection. This is evident in Martin’s use of bright coloured furs in her designs.
Although primarily a Menswear line, the designs have been well received by both men and women, Martin says. Given the reaction of most guests at the show, this is only the start of what is most likely to be a fun and successful career for the rising talent.