Lastminute.com Up for Sale After Failing to Live Up To Expectations

One of Britain’s pioneering travel websites, lastminute.com is reportedly up for grabs after failing to meet expected sales targets despite huge spending on marketing and advertising.

According to Daily Mail online, the business which was bought in 2005 by American travel firm Sabre for about £600m is to be auctioned off and the parent firm are said to be prepared to accept a significantly lower offer to seal the sale.

Lastminute.com was founded by Oxford graduates Brent Hoberman and Baroness Martha Lane Fox during the height of the dot.com boom in the 90’s with the aim of helping make the process of searching  for and booking holidays easier.

The company has had to stave off stiff competition from other rivals who’ve popped up since the noughties including Travel Supermarket and Hotels.com.

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