The Lagos Social Media Week which took place at various sites in Victoria Island from the 17th to the 21st of February 2014 has just come to an end.
The event, produced by Dragon Africa and AFRIKA21 which was sponsored by Nokia, Stanbic IBTCbank and First Bank was attended by social media experts from Africa and around the world.
Notable speakers at the event include Jason Njoku, boss of iROKO TV, Claudine Moore, founder and MD of New York based C. Moore Media International, and social media activist Gbenga Sesan.
The event featured lots of educative insights into world social media trends and really valuable tips for aspiring digital entrepreneurs. Topics discussed and debated at the event ranged from The Internet and Brand Reputation, Afrobeats and it’s challenges in breaking into the Western World, Starting and managing an online based business and the role of social media in encouraging freedom of speech in Nigeria’s political sector.
The event came to a close on Saturday the 21st of February with a concert played by some of Nigeria’s leading artists including Seun Kuti and Omagbemi Megbele.
Nigeria has one of the highest rates of internet usage in Africa. Most young Nigerians are joining the global internet revolution, making use of the internet for everything from shopping to Facebooking and Googling. There is also a very large presence of Nigerians on Twitter and photo sharing sight Instagram.
Social media has helped shape the political landscape in Nigeria, playing a vital role in the organisation of mass protests such as the Occupy Nigeria protests. The platform has also changed the way Nigerians engage with people in power and Nigerians in general, providing direct access to the ruling political class. Citizens can now express their views and give feedback on political issues in real time.
With the 2015 general elections coming up, it is hoped that with events like this, the growing number of internet savvy Nigerians can leverage social media in a positive way to shape current issues facing the country.