Luxury brand Jimmy Choo is taking advantage of the recent boom in mens grooming by launching an extension of its perfume line for men. Coming just after the completion of London Collections- Menswear, the brand has announced it will be expanding its fragrance offering with the introduction of the Jimmy Choo Man Scent.
The brand known predominantly as a women’s shoe and accessories brand launched its first perfume line in 2011 with the Jimmy Choo for women perfume.
According to the brand, ‘Jimmy Choo Man will allure the senses with Calming lavender which opens the top notes, met with sweetness of honeydew melon and citrus.’
‘Pineapple leaf and geranium make for a crisp heart, whilst the base of patchouli and amberwood add warmth. The brand says the bottle was inspired by an antique hip flask in metallic tones.’
In March, the luxury brand announced that Game Of thrones hunk, Kit Harrington will be the face of the campaign.
Speaking to CNN about the campaign, Harrington said he’s embraced the recent explosion in mens fashion and grooming products.
“It shows how the trend is shifting,” he says. “It has to do with men realising that they can be conscious of those things. I wanna be able to walk down to the street and feel dapper and that’s what brands like Jimmy Choo and others are cottoning up too,” he tells the news channel.
The line is expected to Launch in August with prices ranging between £29 for 30ml to £62 for 100ml.