Together, for Fashion
Kim and Kanye seem to be hell-bent on ticking every Power fashion couple’s fantasy. They’ve adorned the cover of the world’s most prestigious fashion title, have sat on the front row of some of the biggest fashion houses and now, they are BOTH starring in a fashion ad campaign for a top fashion house.
Mr and Mrs West have been revealed as the new faces for Balmain’s SS15 collection. Asked why he chose the famous couple, Balmain’s creative director Oliver Rousteing, who’s a friend of the family, said the couple represented ‘diversity’ and ‘love’.
“For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity-they are the new modernity. This is more than a campaign, it expresses something beyond clothes – it is a celebration of love and friendship. This is a new statement for Balmain.”
The ad campaign titled ‘Army of Lovers’ was shot by Mario Sorrenti, and art directed by Pascal Dangin.
Kim and Kanye came prepared for the shoot. Kim with her hair slicked back and Kanye wearing his trademark broody look as the two lean in for a kiss. Baby North will certainly be proud of mummy and daddy.