Go inside Balmain’s London Store launch party with Olivier Rousteing

Balmain has honoured London as it’s first host city outside of Paris by opening it’s doors to London’s rich and trendy pack in Mayfair.

The label’s creative director Olivier Rousteing had been dropping hints on his Instagram profile shortly after Paris Fashion Week that Balmain was coming to London and in true Oli style, he did it with great fanfare.

The new Balmain Store in Mayfair. Photo: Olivier Rousteing/Instagram

The new Balmain Store in Mayfair. Photo: Olivier Rousteing/Instagram

After the official opening in central London, where Rousteing told the gathering that Balmain chose London first because he was inspired by our ‘Freedom and variety’, he and the ‘Balmain Army’ headed to Annabels where the party king and his party largely made up of models including Jordan Dunn, Sigail Currie, Lily Donaldson, Dudley O’ Shaugnessy and Poppy Delevingne then partied the night away.

Balmain has generally been one of our favourite fashion houses because of it’s love for diversity and it’s knack for being current and forward thinking, which is no doubt as a result of Olivier’s direction.

Photo: Olivier Rousteing/Instagram

Photo: Olivier Rousteing/Instagram

Creative Director Olivier Rousteing strikes a pose near one of Balmain's latest offerings. Photo: Olivier Rousteing/Instagram

Creative Director Olivier Rousteing strikes a pose near one of Balmain’s latest offerings. Photo: Olivier Rousteing/Instagram

Party time and shenanigans. Jordan Dunn, Olivier Rousteing and Lily Donaldson. Photo: Olivier Rousteing/Instagram

Party time and shenanigans. Jordan Dunn, Olivier Rousteing and Lily Donaldson. Photo: Olivier Rousteing/Instagram

All in Balmain, Jordan Dunn, Olivier and Sigail Currie. Photo: Olivier Rousteing/Instagram

All in Balmain, Jordan Dunn, Olivier and Sigail Currie. Photo: Olivier Rousteing/Instagram

 

Twerking time! Models get down and busy at Annabels in London. Photo: Olivier Rousteing/Instagram

Twerking time! Models get down and busy at Annabels in London. Photo: Olivier Rousteing/Instagram

LILY AND OLI 🇬🇧 @lilymdonaldson ❤️

A post shared by OLIVIER R. (@olivier_rousteing) on

THE BALMAIN BROTHERS ✌️ @dud8ley #ABOUTlastNight #thebalmainbrothers #london #annabels #BalmainTakesLDN #thebalmainboys

A post shared by OLIVIER R. (@olivier_rousteing) on

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