Nigeria’s award-winning actress Genevieve Nnaji and Jumia Nigeria have partnered to launch the new collection of St Genevieve.
The line will be exclusive to Jumia, Africa’s biggest online retailer. The new collection launched on the 8th of October in Lagos showcases the fashion sense and ‘Red Carpet’ style of the fashion forward Nollywood sweetheart, with pieces from chic to casual which look like they came straight out of Genevieve’s wardrobe.
“By recreating my personal style into my fashion label, I am creating this collection that brings to life strong and sexy pieces for every woman to look good,” explained Genevieve Nnaji about Philomena collection.
She continued, “The collection is for all the women out there who want to look fabulous all day long in their simple outfits, which is what the St Genevieve brand stands for.”
The fashion line offers the African woman clothing ranging from skirts to tops, dresses and trousers in different sizes. The brand re-launched in 2014 with a new collection called ‘Philomena’ which will be available exclusively on Africa’s biggest online retailer Jumia.
“We are very excited about adding the St Genevieve Collection to Jumia’s online fashion store in Nigeria, because we are giving every woman the opportunity to dress like a leading lady,” Co-CEO of Jumia, Jeremy Doutte stated.
Breaking new grounds in the Nigerian fashion industry with Jumia’s exclusive partnership to launch St Genevieve collection, all Nigerians will be able to purchase items from the line and have it delivered straight to their homes or workplace.
In addition to being crowned the ‘Amazon’ of Africa, the online retailer’s fashion arm-Jumia Fashion is the one stop shop for fashion in Nigeria with the ‘By Naija store’ that proudly promotes Nigerian fashion.
Fans and fashion lovers can shop online for the collection exclusively on Jumia Nigeria.
Prices range from between N5, 495- N8,295.