First Black owned Male Grooming brand launches in the UK

Good news for all the British black brothers out there…


This January saw the launch of the very first black owned grooming brand in the UK specifically tailored to black men. Born out of the Shear and Shine barbershop in Croydon, the company has ambitious plans to become the market leader within its niche. Aaron Wallace, the ambitious entrepreneur behind the brand has always had an avid vision from when he first opened the door to his barbershop in March 2014.

“I always felt that black men were overlooked in this area and with male grooming becoming more and more important, I saw an opportunity to serve my community.

“Through Shear and Shine Grooming, I want to provide everyday solutions to grooming problems that I know us men often face”

Afro-Caribbean skin and hair is notoriously known for having its own set of common problems that require different treatments to its European counterparts.

While there are limited solutions available in the market for black men, Aaron feels that too often there is a lack of diversity and choice. This is something he hopes to bring to the table.

Good on this entrepreneur for taking the leap and making an effort to close an obvious gap in the market. If you’ve tried any of the products, let us know your thoughts.


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