Branded Heritage is a collaborative pop up shop which provides a platform for cutting edge emerging UK based fashion designers to generate sales whilst also raising funds for FAD (Fashion Awareness Direct).
The pop up shop has a part to play in a short documentary that will be submitted to the inaugural London Fashion Film Festival (LFFF) taking place in September 2014. Some of the people featured in the documentary include Lewis Weedon (celebrity ambassador for the Prince’s Trust), Francesca Marotta (dressing the cast of Tony Castells “Life From Light” opera production at “Teteotete”) and fashion designer Judy Wu at Wolf and Badger’s Dover St store. We also just finished filming Fashion Enter who operates a 7,500sq ft. factory based in North London and also runs the Asos Stitch Academy.
Over the seven-day period you can expect to see brands showcasing womens-wear, menswear and accessories. This will include a unique customer engaging experience with start up brand “Amma”.
Branded Heritage cares about the decline of British retail brands on the High St, which is why this amazing brand want to highlight the amazing talent out there and show how the industry has evolved over time. So if you want to help British Fashion come along to the pop up shop and show your support.
Date: 18th – 24th August 2014
Address: 26 Camden High St, London NW1