Estethica was founded by the British Fashion Council (BFC) with Orsola de Castro and Filippo Ricci in September 2006, to promote sustainable fashion at the heart of London Fashion Week.
Estethica designers are chosen for their design excellence and commitment to working in a sustainable way. All designers adhere to the key Estethica sustainable and ethical principles. Since its inception Estethica has supported more than 100 designers from over 20 countries.
Eight designers will be exhibiting throughout the Designer Showrooms at Somerset House and can be identified by the Estethica tag. These designers include: Auria, Bottletop, Charini, Christopher Raeburn, Eden Diodati, Mich Dulce x Zacarias, Pachacuti and Termite.
This season the Designer Showrooms at London Fashion Week will include a dedicated Estethica showroom to showcase sustainable emerging talents. The Estethica Emerging Talents showroom will be located in the West Wing of Somerset House and will feature interchangeable ready-to-wear by Flavia La Rocca, luxury knitwear by Katie Jones, sportswear by Louise De Testa and hand knitted pieces by Wool and the Gang.
On Sunday 14th September at 12.30pm there will be an open house reception to celebrate London Fashion Week with all designers in attendance.
The Estethica Emerging Talents showroom will also feature an installation by multi-media artist, Alex Noble, featuring two of his EMG (Everything Must Go) sustainable projects. The first, a collection of unique t-shirts created using left–over materials from British designers including Agi & Sam, Giles Deacon, Kit Neale, Louise Gray and Zandra Rhodes and secondly, an installation supported by Monsoon to announce his collaboration with Indian SEWA (Self Employed Women Association) using intricate beaded fabric waste provided by SEWA and Monsoon.
To celebrate the BFC’s digital pillar, on Sunday 14th September at 1.30pm there will be a dedicated Estethica film screening in the BFC Presentation and Digital Space at Somerset House. The Next Black, a documentary exploring the future of clothing produced by AEG will be screened alongside five short films from the Estethica Emerging Talents: Auria, Bottletop , Flavia La Rocca, Louise de Testa and Wool and the Gang.
WRAP, the organisation behind the Sustainable Clothing Action Plan (SCAP) and Love Your Clothes will announce details of a new design award.
The Extending the Life of Clothes (ELCs) Awards aim to bring together fashion and textile designers and challenge them to develop innovative concepts and new garments around the theme of longer life times. Since February 2009, when SCAP was launched at Estethica during London Fashion Week, the commitment has brought together industry and government to prevent waste and reduce the environmental impact of UK clothing. More details on the awards will be available at the Estethica event on 14th September.
Caroline Rush, CEO British Fashion Council said: “Estethica celebrates designers who are committed to the future – the future of fashion, the future of the environment and the future of textile production and manufacturing. The British Fashion Council is always looking for ways to encourage fashion that is sustainable and aims to implement positive fashion values across all of its pillars and initiatives.”
The London Fashion Week Designer Showrooms are situated in Somerset House and open from Friday, 12th to Tuesday, 16th September 2014, 9.30 – 19:00.
For further information please visit www.britishfashioncouncil.com/estethica