Estee Lauder Launches own beauty website- The Estee Edit

Luxury Beauty brand Estee Lauder is taking content marketing to a different level with the announcement that it has launched its own beauty website The Estee Edit.

The site aims to more deeply engage women in the brand’s ethos and beauty conversation with enhanced product commerce pages, shoppable editorial content and social media feeds, customised product recommendations and multi-media ratings and reviews. Key highlights of the site include: a beauty feed, that delivers tailored product and content recommendations, as well as exclusive offers based on a users’ interests; The Foundation Finder, product comparison tools and regime suggestions; virtual beauty advisors; user-generated beauty feeds and rand hash-tags; and The Estée Edit, which showcases editorial content that is shoppable, which combines stores about the brand’s heritage and articles focussed on beauty and lifestyle.

Check it out here.

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