Ed Miliband Says There’s More to Leading The Country Than Being Able To Eat A Bacon Sandwich Fashionably
David Cameron better watch out as Labour leader Ed Miliband has launched the 2015 elections offensive with a steering speech about values and integrity in politics.
Mr Miliband told supporters he was the man to vote for if they wanted a leader who genuinely cared about them, even though he might not look as great in a photo as David Cameron.
In a speech marking the launch of the Labour party’s summer campaign, Ed Miliband sought to candidly address perceived issues about his appearance off and on camera and criticism about his leadership style.
The labour leader said that image had become more important than substance in today’s political landscape with ‘images and soundbites’ perceived more important than decency adding that this had to change.
He slammed the media and other politicians for turning politics into ‘showbiz’ with a game of “who is up and who is down” in the popularity stakes.
Miliband argued that if the current ‘celebrity’ culture which had permeated politics was allowed to continue, people who genuinely wanted to make change could be discouraged.
In response to some rather unflattering photos of his encounter with a bacon sandwich during a whirlwind UK tour last month, Miliband said he could never compete with David’s Cameron smooth and sophisticated persona and that he didn’t intend to.
“I am determined that at the next election we give people a choice about the kind of leadership they can have,” he said.
“David Cameron is a very sophisticated and successful exponent of a politics driven by image. I am not going to able to compete with that. And I don’t intend to.”
“I want to offer something different. He made his name as Leader of the Opposition for some fantastic photos, like hanging out with huskies in the Arctic Circle. I congratulate him for it.”
The speech, largely risky as it came across as a confessional, is seen as Ed Miliband’s attempt to let people see him candidly, even making self deprecating remarks about his uncanny resemblance to Wallace– the cartoon character, admitting that projecting the perfect image was not his strongest strength.
“If you want the politician from central casting, it’s just not me, it’s the other guy,” said Miliband.
“And if you want a politician who thinks that a good photo is the most important thing, then don’t vote for me. Because I don’t.”
” I believe that people would quite like somebody to stand up and say there is more to politics than the photo-op.”
He said that politicians should be judged according to a ‘gold standard’ , with qualities such as empathy, someone with big ideas to change things and the principle to stick to their beliefs, although he admitted that even he might sometimes fall short of those standards.
Labour, he said was the party to vote for if Britons wanted real change and a better future.