Faustina Anyanwu, also known as Fauntee is the Creator of Divas of colour International women’s day. A woman of many hats, she is also an entrepreneur, with three businesses to her name, one of which is a thriving PR agency. Despite an extremely busy schedule and a contact book many would envy, she still describes herself as simple and humble.
Divas of colour was launched in March 2014, to become the first ever all-inclusive and most lavish event to celebrate women of colour from around the globe. As it prepares to host its second edition in March 2015, Divas of colour has already become a household name within the ethnic community. As simple as the woman behind this event seems, every single aspect of the event has proven that she not only has a taste for quality, but also has a clear vision for the woman of colour. In this brief chat, we bring you all about Fauntee, the vision, the challenges and what Divas of colour has in stock .
There are many awards ceremonies right now, why is it necessary to create another one?
First there are over 7 billion people in this world. So many are impacting lives such that it is not enough to appreciate these people. That’s on a wider perspective. Bringing it down to where we are, In the UK, especially, there are no platforms for women of ethnic background to meet and share their stories of success, struggle and contributions. Divas of colour provides that. It is an opportunity for women of colour from every background to share a glorious moment of celebration together with borders. Divas of colour is not just an award event, it is a movement, a festival, a convention for women of colour from around the world. A day to celebrate, recognise, reward and discover the best of women of colour. We have fashion show (Diva designer), pageant (Diva face) , trade show and the award ceremony.
What sort of women of colour is the Divas of colour award trying to attract?
Divas of colour is for every woman of colour, those who have vision and those looking to discover themselves. Like I said, it is an opportunity for women to reconnect, share and uplift each other. Our basic values are entangled with these watchwords and it is how we want our women to be described, – Diligent, Inspirational, versatile, able, skillful, charitable, opulent, loving, optimistic, uplifting and reliable.
The second year is around the corner, what do we expect to see?
I’m very grateful for the huge support that Divas of colour has had. In its second year, it is proving to be exactly the missing link for women of colour. One of the major highlight of this year would be to meet all the amazing women shortlisted for the award. Last time, we selected a few women to recognise. But this year, we let it open for people to nominate and the response was overwhelming. The women shortlisted for the 10 categories are simply inspiring and achieving. We have difficult decisions to make this time. Also we have had two major sponsors (Lebara Mobile and Dr Kem) this time unlike at the first edition where we funded everything on our own.
You keep saying ‘our’, who are the ‘our’?
Hahaha, yes I created Divas of colour but it is owned by Faunteewrites Limited which is co-founded by myself and my husband Emeka Anyanwu . However, he is the company’s director while I oversee every other thing. I’m more or less the CEO or operational manager as the case may be.
Apart from Divas of colour, are there any other ventures you can be associated with?
Yes, I work round the clock. I’m the Chief editor of C. Hub magazine, I manage oversee MBW, and the entire Faunteewrites, I also have to work on all other aspect of our company like the book publishing sector, which also includes, editing, proofreading, marketing and every little thing has to be perfect. As well as managing our writers and contractors.
Tell us about some of your writing work
I have previously published a children’s story and the second one would be out by end of February 2015. I write lots of poetry as well. Poetry is like an avenue for me to express my innermost self. Like when I’m stressed, overwhelmed, feeling down or even when I’m excited, poem is the only way I’m able to truly express what I feel. It’s like living a life for me.
Where do you find time and energy to do all these ?
I grew up among 2 very powerfully industrious women. My mum who is a teacher and my grandmother who was a very successful business woman. Both women have a huge impact on who I am today and I live always seeking to make them proud even though they’re always proud of every little thing I do.
Did you study any course in writing or business?
Never. I’m a Nurse/Midwife and worked for over 5 years. I got employed in one of the best hospitals in Lagos immediately I graduated. It was a very unforgettable time of my life.
Have you abandoned that now?
Well, I wouldn’t say completely, but for now here I am doing what I’ve always loved to do but never got the opportunity earlier.
Since coming into business, what has been the most challenging part of it?
Everyone knows setting up a business is not an easy one. We have had to face several difficulties including funding, sales, and being able to convince our target audience . Having to deal with people misunderstanding your intentions, dealing with people wanting to put you down, dealing with big and small competitions and finding ways to keep going. It’s been a kind of roller coaster.
What has been the best experience so far?
As tough as the business can prove to be, we have had a very fulfilling 2 years. Gradually, things are picking up both financially and otherwise. Our work is being recognised and so many people are beginning to understand the message we have and it’s showing in everything we’re doing including Divas of colour.
What’s your expectation for the year ahead?
Good things. We’ve worked so hard, achieved so much in just 2 years . I’m holding on to those positive mindset into the next year. Hopefully things will be great.
Apart from your mum and grandmother, who else inspires you?
First I’m mostly inspired by my environment, any situation I find myself have one lesson or the other to teach me. Looking outside, I would say, Oprah, Arianna Huffington, Alicia keys , Michelle Obama, Angela Merkel and recently I read about Jess Lee a lot . These women inspire me on several different levels.
What would you call success?
I guess everyone has their own definition of success. But for me, success is about self discovery which in part is to find your purpose in life and using that purpose to impact lives. And gratefully I’m on that part now.
When would you say you’ve succeeded?
On a level, I will say I have succeeded. But on another level, I don’t think I have impacted lives as much as I would love to. So we keep going.
What advice would you give to other women of colour out there?