Debenhams have become the first UK high Street chain to display plus size mannequins in their stores in an effort to reflect sizes of real women when showcasing their products. The average size for the UK woman has gone from 12 to 16 in recent years and critics have been campaigning for this to be reflected in UK stores as most high street stores like Topshop use size 10 mannequins.
It’s great to see a big name on the UK highstreet finally making a stand on this issue as it’s one that affects women’s body image.
This move doesn’t only make sense morally, it also makes good business sense as studies have shown that customers are more likely to make a purchase when the models used in advertising are their size.
The chain has also pioneered a move that will see all its advertising campaign devoid of airbrushing techniques.
According to the Guardian, equalities minister Jo Swinson, who launched her own body image review and has done a lot to raise awareness about the issue, welcomed the Debenhams move, saying: “I hope more retailers will recognise that meeting customer demand for more diversity makes good business sense. Many customers want to see more realistic images in magazines, TV and on the high street, and having mannequins that reflect and celebrate our diverse society is one way of helping to achieve this.”