Is there anyone who hasn’t given glowing tributes to Beyoncé?
If you’ve watched Haunted and Superpower, then you’ll sort of understand why we absolutely had to have a behind the scenes sneak peek into what inspired the work of art that Bey calls a music video.
‘Haunted‘ reminds one of a horror movie, although it’s actually not scary enough to make you want to scream or jump in your chair, while ‘Superpower‘ wouldn’t look out-of-place in a film about public disorder and anarchy.
In this 5 minute clip, Jonas explains that there was very good reason Beyoncé came to him to direct the two videos. “If you’re after a regular kind of music video, then I’m not your guy”, said the video director responsible for unleashing the 8 minute long semi movie of Beyonce and Lady Gaga on us a few years ago.
Akerlund reveals how he and Beyoncé worked together to create the very visual videos, incorporating his own ideas with Beyoncè’s without compromising on either side’s vision.