Bey dabbles into fashion again
She’s conquered the music world and now Beyonce is on course to take the fashion world by storm. WWD Retail News has revealed that Beyonce Knowles will be collaborating with Topshop to produce an athletic streetwear brand for Autumn 2015!
The owner of Topshop, Philip Green has announced they’ll forming a company with the Queen of R&B specialising in active wear. The company will be called Parkwood Topshop Athletic Ltd, with collections includimg footwear, accessories, and clothing.
The brand will also be a reflection of Knowles’s own fashion sense with a focus on fashionable active wear for whatever high performance activity that’s going on. In an interview with WWD, Philip Green said “this not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office”.
He then explained the process of how they came together adding, “We’ve been looking at that athletic sector for a while. It’s something we need to be in. Based on what she does, how she works out, the conversation got into that category it took six or eight weeks to put a deal together”
The Crazy In Love singer also expressed her love for Topshop with WWD saying “I have always loved Topshop for their fashion credentials and forward thinking”.
This is set to be the one of the greatest creations on the highstreet ladies! Beyonce has also been involved with H&M in previous collections. Her most recent collection with H&M was her swimwear campaign last year which ended up turning in to a feud due to the fact that H&M Photoshopped her luscious curves.
A-list fashion has officially been injected into Topshop, look out for the collection coming to a store near you.