Shop your favourite African designers right at the heart of Oxford Street
The new store due to be launched on the 1st of November will be located in the Red Dress store at the Plaza in Oxford street and will feature 15 designers and over 200 designs of limited quantity.
See also: Africa Fashion week London Highlights
The AFWL concession will be a London-based fashion and lifestyle concession that stocks clothing, fashion accessories using vibrant African prints and tribal prints to bringing wonderful colour into people’s wardrobes.
Open from the 1st November, each week will see a new guest designer from designers who showcased at AFWL 4th Show in August 2014. The initiative is aimed at supporting the high street entrepreneurs of the future; offering brands the opportunity to sell their products in the space with other brands.
The store will be a haven for women of colour particularly Africans living in London whom often find it challenging to buy African inspired designs on the high street.