Africa Fashion Week launches ‘Iro and Buba’ competition to showcase how African fashion has evolved

We love it when African fashionistas take African culture and bring a modern twist to it. It’s refreshing to see how proud young Africans are of their culture and fashion even when they live abroad., which is why we were pleased to see Africa Fashion Week Nigeria brand ambassador Oreka Godis share how her family’s style has evolved with the traditional ‘Iro and Buba‘ over the years.

“One of my favourite things to do whenever I get the chance to is to look through old family photos. It is the only real invitation you get to look at the lives of the people you know now & see who they were long before you came along,” says Godis.

“Through pictures, you can imagine who they were, their hopes, dreams, the shy and the Alan Poser.”

Some pictures through clothes and attitude depict clues about the lives they lived, the government regime of that decade, socioeconomic position of the people and how they rebelled against conformity. Fashion is a part of who we are. Our evolving culture is woven in the fabric of everything we wear today and pictures beautifully show just how far that thread connects us to generations.

photo: AFWN

Photo: AFWN

Photo: AFWN

Every decade has its own defining statement piece. Hemlines go up and down over the years, prints and textures come and go but our flair for expression through the ages remains constant. Africa Fashion Week celebrates fashion through all the ages and we invite you to join us as we launch a competition that will end in an exhibition and spectacular display at our AFWN Gala Night on the 24th May 2015.
I share some special pictures of my own with you now. These are some of my favourite family members rocking Iro and Buba their way. I hope you will do me the honour of sharing your special memories with me too.
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Find out how to enter the competition here.

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