Action Aid launches poverty kicking campaign with #GivingTuesday

It’s Christmas time, but for Elisa and her family in the Republic of Congo, life’s just the same. No gifts, no cyber Monday and they sure weren’t shopping on Black Friday.


Photo courtesy Action Aid

Photo courtesy Action Aid

This is Sukiuwa , who has had 14 children, four of whom have died, and who is a widow, cooks a daily meal with with her daughter Elisa (R), 6, and son Pascal (green and yellow jumper), 10. Their story is just one of the reasons that anti-poverty charity ActionAid is asking people up and down the country to get involved with #GivingTuesday this December 2nd.

 In the year that is being cited as the biggest ever for digital shopping in the UK, the charity has joined the initiative that was started in the US in 2012. It has now become a global phenomenon.

Seen as an antidote to the start of the festive online shopping season, which is kicked off by Black Friday sales and Cyber Monday purchasing,#GivingTuesday is a chance for people to give to the causes that they really care about too.

Michelle Lowery from anti-poverty charity ActionAid, said: “#GivingTuesday is a great way to get people focused on giving at Christmas. At ActionAid we hope that it inspires the UK public to sponsor children desperately in need in countries including Afghanistan, the Democratic of Congo and Myanmar who are suffering from the effects of conflict, hunger and lack of access to education and healthcare.

With a sponsor’s help these children have the chance of a better future beyond Christmas. For just 50p a day a UK sponsor will help a child and the people who matter to them most; their family, friends and neighbours. It’s an amazing thing to be part of, especially at this time of year.”

The charity is urging people to take advantage of the campaign as gifts to friends and family. The person who receives this gift will receive letters from the child and updates about their community that they are uniquely linked to. It’s a present that’s ideal for families or a group of friends to share as they can all be involved in writing back and find out together about how the child they sponsorand their family and friends in their community are progressing.

If you would like to take part, there are a variety of other ways. People can bake a difference with donated recipes from celebrity chefs such as former model and television cook Lorriane Pascale who shares her delicious chocolate tart tips. She joins other chefs such as Ready Steady Cook’s Brian Turner who have also given their cooking secrets to ActionAid to encourage supporters to raise money.

Gifts in Action include a whole range of bespoke presents including providing fresh water for a whole village to a chickens so a  family can have eggs.

ActionAid also has spots up for grabs in the much coveted Santa Run which takes place in London on December 7th. Choose from either a 5 or 10k route and get a free Santa’s outfit with each entry.

To find out more about how you can raise money for children in desperate need please go to:

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