OK, this is actually for real.
An American company called ‘The Weave Loans Store’ has launched a marketing campaign aimed at black women who need a financial raise to buy a weave.
Black women around the world are estimated to spend millions on their hair each year with preferences ranging from natural hair to weaves of all types- Brazilian, Peruvian, Indian and Malaysian in curly, straight and everything in between.
For black women who choose to wear weaves, the sums can add up really quickly with one bundle of premium 100% virgin hair selling for prices from £40 and above. The rise in popularity of these premium virgin weaves has seen a huge spike in demand for them as more and more women strive to keep with the trend.
Considering this, it was only a matter of time before companies like these sprung up offering cash strapped women a supposed easy way out, but is it really?
From the ad, the company makes it look easy for anyone to obtain credit to buy a weave even without giving much information about what the requirements are or what the repayments will be. Many of these fast credit companies here in the UK have faced mounting criticism over their extortionate interest rates and targeting vulnerable people who are already facing financial difficulty.
Is this something we should be cool about? Should we be able to get quick loans to buy the latest premium virgin hair we’ve been lusting over for months? What do you think?